Oakley And Fragment Release A Limited Edition SS23 Collection
The new limited edition collection is inspired by Tokyo’s street scene
Established in 1975, Oakley is one of the leading product design and sport performance brands in the world. The brand has a philosophy of building a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness.
Oakley has collaborated with many great and familiar names in the fashion game and given us some unforgettable collections. Now, the brand is joining hands with a returning brand, Fragment to give us a new collection for 2023 that was inspired by Tokyo’s street scene, the SS2023 Frogskins Collection.
Oakley and Fragment celebrate the iconic Frogskins frame and apparel in a two-phased launch. Fragment, a design company founded by musician, producer, and designer Hiroshi Fujiwara. This new collection marks Fujiwara’s sixth collaboration with the brand.
Moreover, the partnership between the two brands perfectly blends best-in-class craftsmanship and design for a collection that is definitive of both brands and their philosophies. It is the epitome of what the current street scene in Japan is at the moment and perfectly translates to a more universal style.
Hiroshi Fujiwara, the founder of Fragment is also known as the godfather of the Ura-Harajuku fashion scene and streetwear world. He founded Fragment Design in 2003 and has collaborated with some of the biggest names in fashion and culture. This is why he is the perfect person to design this limited edition collection.
On top of that, the minimal, yet special designs in the Frogskins collection were mindfully paired to embody Fujiwara’s timeless style, proving that less can be more. With a sleek, understated design and aesthetic in mind, Oakley and Fragment merged the unique DNA of both brands to perfectly reimagine the iconic Frogskins.
Hiroshi Fujiwara stated, speaking of the collaboration with Oakley, “With each collaboration with Oakley, we unlock a new level of artistry. The pieces from our SS2023 collection are understated yet timeless, designed to fit into almost anyone’s wardrobe seamlessly.”
The collection also features the Polished Black Frogskins frames which come with Prizm Grey lenses. It will also be available in many other vivid colours complete with a matching microbag and special packaging. These stylish shades are available in Oakley stores and online.
Visit the Official Oakley Website for model and retail information.