G-Shock is turning up the pressure this September with the launch of its latest G-Steel GBM-2100 models, introducing a bold new chapter in the brand’s “Tough like you” campaign. This time, it’s all about leading the way – where toughness moves beyond endurance and into the realm of dominance.

Designed for young professionals who thrive under pressure, the GBM-2100 timepieces reflect a mindset shift. From simply getting through the hard times to standing tall, taking charge, and making an impact.

With striking new dial colourways in blue, burgundy, and light yellow-gold vapor deposition, the latest G-Steel models embody personal growth, resilience, and everyday leadership.

“This launch is about that turning point — when pressure becomes progress and toughness becomes leadership,” said Tomoaki Nakamura, general manager at G-Shock. “The G-Steel series was built for those moments. It reflects the strength and drive we see in today’s generation — composed, capable, and unapologetically ambitious.”

Packed with the brand’s signature durability, the GBM-2100 also delivers modern essentials like Bluetooth connectivity, Tough Solar power, and a slim, versatile design perfect for both work and after-hours. It’s not just a watch, it’s a statement for those carving their own path.

The G-Steel GBM-2100 series is now available on the official G-Shock Malaysia website, retailing at RM 1,359. The full “Tough like you: leading the way” campaign goes live on 5th September at 11am.