Popular Malaysian entertainer Zizan Razak has been named the first-ever Malaysian brand ambassador for G-SHOCK, marking a historic moment for the iconic Japanese watch brand. This appointment celebrates G-SHOCK’s ongoing mission to connect with bold and diverse communities through Fashion, Art, Music, and Sports (FAMS).

Zizan, best known for his comedic talent and box-office success, has built a remarkable career spanning stand-up comedy, television, film, and live hosting. He first gained nationwide attention through Raja Lawak and later triumphed in Super Spontan and Super Spontan All Stars. His film credentials include leading roles in blockbuster franchises such as Polis Evo, Abang Long Fadil, and Mael Lambong.

Beyond his entertainment career, Zizan is also a passionate motorsport enthusiast. In 2024, he fulfilled a long-held dream by participating in the PETRONAS Grand Prix of Malaysia, a race he had long attended as a dedicated fan. His versatility and drive reflect the core of G-SHOCK’s “Never Give Up” philosophy.

His journey from a small town in Terengganu to becoming one of Malaysia’s top entertainers embodies the strength and resilience that G-SHOCK stands for. With this collaboration, Zizan joins a powerful regional ambassador team that includes Thailand’s ONE Championship kickboxing world champion Superbon, Indonesian footballer Rizky Ridho, and Filipino basketball player Dwight Ramos.

Together, they form a collective representing the intersection of sport, entertainment, and street culture across Asia. G-SHOCK hopes that by aligning with influential figures like Zizan, the brand can further inspire young Malaysians to embrace boldness, creativity, and perseverance.

As Zizan Razak steps into this new role, his presence will help shape G-SHOCK’s identity in Malaysia—bridging heritage toughness with modern Malaysian flair.