Casio has introduced the G-SHOCK GMA-S2100PR-4A in Malaysia, continuing the watchmaker’s support for breast cancer awareness through its Pink Ribbon campaign. The new model, released ahead of Pink October, features a pastel pink finish and a ribbon-shaped detail on its dial.

Based on the GMA-S2100 series, the watch adopts an all-pink colour scheme across its design. A pink ribbon indicator sits on the inset dial at the nine o’clock position, referencing the international symbol associated with breast cancer awareness.

The GMA-S2100PR-4A is the fourth G-SHOCK model created in support of Pink Ribbon campaigns. Beyond its colour palette, the design serves as a reminder of the importance of breast cancer awareness, including early detection, diagnosis and treatment.

Casio’s activities extend beyond the watch itself. During Pink October, G-SHOCK will support fundraising campaigns and awareness events internationally. In Malaysia, the brand is participating in the PINK ESG Wellness Campaign 2026 organised by Universiti Malaya Medical Centre (UMMC), as well as the Putrajaya Pink October Night Run 2026 organised by Hospital Putrajaya.

These initiatives form part of the wider Pink Ribbon movement, which aims to increase public awareness of breast cancer and encourage greater attention to health and early detection.

The new watch combines the GMA-S2100 line’s familiar octagonal design with a softer colour treatment, offering an everyday timepiece that also carries a message linked to the campaign.

The G-SHOCK GMA-S2100PR-4A is now available in Malaysia at G-SHOCK stores and authorised retailers, priced at RM579.