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New G-SHOCK G-STEEL Collection Embraces Toughness

Aquarius August 6, 2024

The G-SHOCK ‘TOUGH LIKE YOU’ campaign lets you show how tough you are too

Casio G-SHOCK, celebrated for its resilience and innovation since 1983, is excited to launch its “TOUGH LIKE YOU” campaign. This initiative highlights the brand’s ongoing dedication to blending advanced technology with exceptional durability. Here is everything you need to know about this new offering from the popular watchmaker.

Built Tougher

The new campaign celebrates those who tackle the toughest challenges daily, redefining what it means to be tough. G-SHOCK’s new G-STEEL series epitomises this spirit of toughness. These watches are designed to mirror the strength and resilience of their wearers, becoming a symbol of endurance with every scratch and dent.

Moreover, far from being mere accessories, these timepieces are badges of honour for those who confront life’s daily battles with determination. The “TOUGH LIKE YOU” campaign also encourages people to embrace their inner and outer toughness, regardless of the scale of their challenges.

Big Or Small, Do It All

Whether it’s a major life hurdle or the routine task of heading to work, the message is clear, you don’t just survive a tough world, you out-tough it. Among the latest offerings is the GBM-2100 series, which represents the latest advancement in G-SHOCK’s legacy of durability.

On top of that, building on the popular GM-2100 design, these new models feature Bluetooth and solar technology, ensuring top-notch performance in any condition. What’s more, available in classic black, sleek blue, and vibrant green, the GBM-2100 series combines style with the brand’s renowned toughness.

Available Now

The watches come with a bio-based resin band, making them suitable for both casual and professional settings. The GBM-2100 series, part of G-SHOCK’s iconic 2100 lineup, was officially launched in Southeast Asia (Singapore, Malaysia, Thailand, Philippines, Indonesia) on 26 July 2024.