Luxury fashion house Jimmy Choo has announced the return of Emmy-nominated actress Sydney Sweeney as the face of its Autumn 2025 campaign. Celebrated for her ability to embody a wide range of characters, Sweeney steps back into the spotlight in a visually captivating campaign that channels the multifaceted spirit of the new season’s collection.

Shot as a cinematic journey that blurs the boundaries between fantasy and reality, the campaign invites viewers into an immersive narrative. Each video vignette and still image sees Sweeney breaking the fourth wall, placed in dynamic environments that evolve in harmony with the energy of the shoes and accessories she wears.

Starry Campaign

“The campaign reinforces the power of shoes and accessories to transform, acting out the possible characters,” said Sandra Choi, Creative Director of Jimmy Choo. “The notion that glamour is a feeling.”

The Autumn 2025 campaign explores the idea of personal transformation through fashion, presenting a modern fable of feminine expression where the wearer can play any role she chooses.

The collection’s key styles are unveiled in a series of short cinematic scenes, each telling a story of self-expression and confidence.

Hero Pieces from the Collection Include:

Isa: The Isa slingback in a bold zebra print – expressive and unique, it celebrates personality with flair, freedom, and joy.

Scarlett: A drop heel pump designed for the daring, adventurous, and eternally optimistic.

Tylor: A classic loafer representing authenticity and a strong sense of self.

Bar: The Bar hobo bag – a symbol of empowerment and confidence, inspiring inner strength and lifting others up.

The Autumn 2025 campaign is a call to embrace the transformative power of fashion – not only in appearance but in spirit. With Sydney Sweeney once again at its helm, Jimmy Choo delivers a striking message: glamour is not just how we look, but how we feel.

(Images: Jimmy Choo)