Academy Award-nominated actor and fashion icon Chloë Sevigny returns as the face of Jimmy Choo for the luxury house’s Summer 2025 campaign, titled Summer Bliss. Captured by acclaimed photographer Ezra Petronio, the campaign is a sensuous ode to quiet elegance and the intimate moments of a summer afternoon.

Set against the backdrop of a sunlit bedroom, Summer Bliss portrays Sevigny as she escapes the heat of the city in a private interlude of calm and reflection. Reclining on crisp sheets and bathed in natural light, she exudes a sense of ease and personal style that perfectly encapsulates the campaign’s theme: laid-back glamour.

This marks Sevigny’s second season with Jimmy Choo, further cementing her ongoing relationship with the brand. Known for her innate style and uncompromising individuality, she brings an authentic energy to the campaign.

“Chloë is not only a huge talent, but she remains eternally interesting and relevant,” said Sandra Choi, Creative Director of Jimmy Choo. “Her confidence combined with her playful spirit reflects the essence of the Jimmy Choo woman – she’s self-assured, intriguing and good fun.”

Style Revival

The Summer 2025 collection places a strong emphasis on craftsmanship and artisanal detailing. Key techniques include fringe, braiding, hand-weaving, and open-work embroideries, offering a fresh yet timeless take on warm-weather dressing.

Central to the collection is the CINCH bag, which features intricate Sangallo embroidery, a hallmark of summer fashion. The design is available in a tan leather and canvas version, as well as a tone-on-tone denim interpretation. Playful fringing in toffee suede and buttermilk leather adds dynamic movement and texture.

In footwear, Jimmy Choo revisits its archive with the revival of the LEO sandal, originally introduced in 1998. Rendered in elaphe-printed leather and metallic gold, the style blends nostalgia with contemporary elegance. Another seasonal standout, the AYLA flat, arrives in rich chocolate suede, offering a refined yet relaxed option for everyday wear.

The visuals are accompanied by a series of short films that bring the story to life, highlighting both the collection’s intricate details and the mood of the season.

The Summer 2025 collection is now available on jimmychoo.com and in Jimmy Choo boutiques worldwide.