G-SHOCK has introduced the Bold Camo Series, a new collection that reimagines one of streetwear’s most enduring motifs through the brand’s rugged design language.

The collection pairs matte camouflage finishes with metallic gold accents, creating a distinctive contrast that balances utility-inspired styling with contemporary fashion. A refreshed dial design, including updated logo treatments and feature indicators, gives several of G-SHOCK’s best-known silhouettes a cleaner, more modern appearance.

A standout feature of the series is its bespoke camouflage pattern, which subtly incorporates G-SHOCK’s signature “G” emblem into the print. The design is adapted across the range using a combination of laser etching, multi-angle printing and metallic finishing techniques, depending on the model.

The Bold Camo Series comprises six watches built on established G-SHOCK platforms. Leading the collection is the GM-6900CMG-3, featuring a stainless-steel bezel finished with gold ion plating, laser-etched camouflage detailing and a printed resin strap.

Joining it are the DW-6900CMG-3, GA-700CMG-3A and the large-format GA-V01CMG-3A, each combining camouflage with gold highlights while retaining G-SHOCK’s hallmark shock resistance and 200-metre water resistance.

Rounding out the lineup are the DW-6900CF-1 and GA-700CF-1A, both featuring camouflage dials accented by gold detailing and negative LCD displays for a monochromatic finish.

Across the collection, users can expect familiar G-SHOCK functionality, including stopwatches, countdown timers, Super Illuminator LED lighting, multiple alarms and world time on selected analogue-digital models. Battery life ranges from five years on most models to up to 10 years on the GA-V01CMG-3A.

To mark the launch, G-SHOCK is hosting a Bold Camo Pop-Up at JAM PJ on 1 and 2 August 2026, from 12pm to 6pm. The immersive activation invites watch enthusiasts, streetwear fans and the wider community to experience the new collection in a dedicated retail and lifestyle setting.

The G-SHOCK Bold Camo Series is now available at G-SHOCK stores and authorised retailers.