Watch how BMW Motorrad Malaysia put the fun back in riding 

In August BMW Motorrad Malaysia launched the inaugural BMW CE 02 Fun Challenge, offering motorcycle enthusiasts an exhilarating chance to dive into the world of electric mobility. This groundbreaking event spotlighted BMW’s innovative electric motorcycles, the BMW CE 02 and BMW CE 04, showcasing their advanced technology and performance.

Fun Expressed

Benjamin Nagel, Managing Director of BMW Group Malaysia, emphasised the company’s dedication to redefining the riding experience, saying, “Our ‘Make Life A Ride’ philosophy extends beyond premium motorcycles to encompass cutting-edge innovation and electric integration. Hosting the first BMW CE 02 Fun Challenge has been an honour.”

Elaborating further, Nagel commented that the event allowed the brand to celebrate its passionate rider community and demonstrate BMW Motorrad Malaysia’s innovative spirit. “The BMW CE 02 embodies the future of urban mobility with its fun, versatile, and sustainable design. Meanwhile, the BMW CE 04 combines striking aesthetics with smart connectivity, underscoring our leadership in electric mobility.”

Fun Experienced

The event that took place from 9 AM to 10 PM, was packed with dynamic activities and hands-on experiences. The morning kicked off with a special electric vehicle (EV) Knowledge session for BMW Motorrad dealers, enhancing their understanding of EVs. Dealers then had their turn on the BMW CE 02, navigating a dedicated circuit in the BMW CE 02 Fun Challenge.

Throughout the day, attendees were invited to test ride the BMW CE 04 on the road. This offered a firsthand experience of its powerful electric drive and smooth performance in real urban settings. Participants also had the chance to compare the BMW CE 02 and BMW CE 04, helping them choose the electric scooter that best fits their daily needs.