BMW Group Malaysia will open the BMW Clubhouse at Factory 19 in Petaling Jaya from 17 to 19 July, giving the public an opportunity to experience the brand’s latest models and automotive technologies in an interactive setting.

Open daily from 9am to 5pm, the three-day event will feature the local debut of several new BMW and BMW M models and variants, alongside displays highlighting the manufacturer’s range of electric, plug-in hybrid and internal combustion vehicles.

The event is centred around four themes — Sportiness, Expression, Leadership and Luxury — reflecting the different aspects of the BMW ownership experience.

Visitors can explore dedicated spaces built around each theme, with interactive activities designed to showcase the brand’s approach to performance, design and innovation.

In addition to vehicle displays, attendees will be able to browse a selection of limited-edition BMW merchandise available exclusively during the event.

The showcase also highlights BMW Group Malaysia‘s technology strategy, presenting multiple powertrain options as part of its broader portfolio to cater to different driving preferences and lifestyles.

The BMW Clubhouse will take place at Factory 19 in Petaling Jaya from 17 to 19 July. Admission is free, with visitors encouraged to register in advance before attending.