G-SHOCK has launched its latest campaign in Malaysia, LIMITLESS – Built to Perform, Fit for All, showcasing a new generation of utility watches that combine extreme durability, long-lasting performance, and sustainable design.

The campaign introduces the GD-010 and GA-010 models, designed to endure the harshest conditions while adapting seamlessly to everyday life. Built with G-SHOCK’s renowned shock-resistant technology and equipped with a powerful 10-year battery life, these timepieces are engineered for those who live without limits—whether exploring the outdoors or navigating the urban jungle.

“At G-SHOCK, we believe that true strength goes beyond durability—it’s about the determination to overcome obstacles, and go past your limits,” said Nakamura Tomoaki, General Manager of Casio Singapore. “This campaign reinforces our commitment to creating timepieces that not only perform under pressure but also fit seamlessly into every lifestyle.”

In line with Casio’s commitment to sustainability, both the GD-010 and GA-010 models are crafted using bio-based resin. This environmentally conscious material reduces the watches’ ecological footprint without compromising on quality or toughness. It’s a reflection of G-SHOCK’s dedication to innovation that respects both users and the planet.

The LIMITLESS campaign speaks to the spirit of perseverance and individuality, inviting wearers to push boundaries and take on new challenges. From adrenaline-filled adventures to daily routines, G-SHOCK positions these new models as reliable companions built for every journey.

The full range of G-SHOCK utility watches as part of its LIMITLESS campaign is now available at all stores across Malaysia, as well as online through CASIO’s website.