Warner Bros. Discovery Celebrates The Studio Turning 100 Across Asia Pacific
Warner Bros. Discovery celebrates its centennial
Warner Bros. Discovery marks the 100th anniversary of Warner Bros. Studio on 4 April 2023. This milestone birthday is being celebrated across Asia Pacific through a variety of consumer touch points including special programming and content, exclusive products and live events.
The studio was founded by Albert, Sam, Harry and Jack Warner and incorporated on 4 April 1923. Today, the Studio is home to one of the most successful collections of brands in the world and stands at the forefront of every aspect of the entertainment industry, from feature film, television and direct-to-consumer production to animation, comic books, video games, and everything in between.
Among the ways the studio is celebrating and commemorating its 100th anniversary in Asia Pacific are Candlelight: 100 Years of the studio which will bring to life score tracks from some of the studio’s most celebrated films and television series with commemorative candlelight concerts in 100 cities worldwide.
Here fans can also enjoy a range of music from the studio’s past and present. The program will include songs from “Friends”, “A Star Is Born,” “Willy Wonka,” “Purple Rain,” “The Wizard of Oz,” and many more.
Warner Bros. Movie World in Australia will also kick-off the global Warner Bros. 100 year celebrations at the park on April 4. The festivities will run until the end of the year, with events such as DC Super Heroes and Super-Villains, Fright Nights and Hooray for Hollywood.
100th Anniversary Products
As part of its centennial campaign, the studio has unveiled its collection of global products, content, and experiences honouring its 100th anniversary. The commemorative offerings celebrate the company’s milestone birthday that showcase key moments in Warner Bros.’ rich history, from its beginning with “Casablanca” to DC to Tweety Bird and everything in between.
Across Asia, retailers and suppliers in the home and apparel space have partnered with WBDGCP including Popmart’s blind box figures and Tom & Jerry mashup toys from Soap Studio. Skechers will launch an apparel range in Singapore, Malaysia, Thailand, and Vietnam.
More information including events, tie-ups and more can be found on the Official Warner Bros. 100 Year Anniversary Website.