Every bag in the new anniversary collection celebrates McLaren’s racing history

Tumi has launched its limited-edition McLaren 60^th Anniversary Collection to celebrate six decades of McLaren. The collection was unveiled in the final installment of the brand’s Spring 2023 campaign, dubbed “Unpack Tomorrow,” featuring returning Tumi crew member and McLaren Formula 1 driver, Lando Norris.

Tumi Creative Director, Victor Sanz, said, “As two brands rooted in the creation of world-class, performance luxury products with a true understanding of how technology and functionality coincide, the synergies between TUMI and McLaren are undeniable.”

“We are thrilled to have collaborated on this collection with McLaren, utilizing their famous papaya color and combining modern lightweight materials to create luggage, bags and accessories that celebrate their 60^th anniversary.” he added.

A Winning Collaboration

The Tumi McLaren 60^th Anniversary Collection will continue to seamlessly integrate fashion, lifestyle and technology with its newest seasonal pieces. Through its combination of cutting-edge technology, innovation, and design excellence, the new set of bags are perfect for modern, stylish jetsetters.

Additionally, the collection is designed to accommodate the needs of pioneers, travelers and adventurers on the go. The collection offers a range of limited-edition styles in McLaren’s signature papaya colorway, including the Torque Sling, Velocity Backpack, and Aero International Expandable 4 Wheeled Carry-On. These new styles can be seen in Lando’s “Unpack Tomorrow” campaign images.

A Little Extra

In addition to the launch of the 60^th Anniversary collection, Tumi will be amplifying its partnership with McLaren through a global content series at key Grand Prix races, including multiple community engagement tactics, influencer talent, and exclusive giveaway prizes.

The 60^th Anniversary collection offers an expanded assortment of carrying options with the addition of packing cases and portfolios. The new collection has officially dropped yesterday, 13 April 2023, and is now available to shop in Tumi stores worldwide and on the Official Tumi Website.