With Earth Day on 22 April, Emporio Armani is celebrating the important day in its own indomitable style. A new Tote Bag collection released in conjunction with Earth Day demonstrates the Armani Group’s commitment to promote the responsible use of natural resources while safeguarding the environment.

For The Good Of Mother Earth

This new initiative is just the latest effort from the label to ensure that its activities are in complete harmony with the territory and the local communities in which it operates. In creating its new Tote Bags, Emporio Armani teamed up with Treedom, the platform that supports agroforestry projects around the world.

The Emporio Armani Project for Earth Day entails the planting of a thousand trees in Africa, Latin America and Asia that can later be tracked through a dedicated QR Code. During the week of Earth Day celebrations, from April 17th to the 23rd, a special collection of Emporio Armani tote bags will be sold in selected Emporio Armani stores worldwide and online.

Sustainable, Practical & Stylish

The bags are entirely produced in Italy by four workshops belonging to the Fair Trade-certified Ethicarei production district and coordinated by the non-profit enterprise Alice Cooperative. Each workshop provides work for people from socially and economically fragile categories.

Each of the bags are made using inventories to reduce waste and designed to minimize their environmental impact, in line with the circular economy principles underlying the Armani Group’s sustainability strategy.

More information about Emporio Armani Tote Bags can be found on the brand’s website.

(Images: Emporio Armani)