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Tumi Debuts “Essentially Beautiful” For Fall 2023 And Embraces Hypercraft

Fashion Style

Tumi Debuts “Essentially Beautiful” For Fall 2023 And Embraces Hypercraft


Tumi is taking Fall 2023 by storm with a lineup offering futuristic style

International travel and lifestyle brand, Tumi has launched its Fall 2023 campaign, entitled “Essentially Beautiful.” Aptly named, the two-part campaign will dig beneath the surface, showcasing the true beauty that lies in the details of Tumi’s products including its new new women’s Georgica collection and iconic 19 Degree collections.Hypercraft

Tumi Branches Out

This Fall, Tumi is also setting out on an expedition in search of new and familiar terrain, finding the frontier and crossroads of technicality, functionality and meticulous attention to detail with Hypercraft.

Moreover, by embracing the mindset of Hypercraft, Tumi has been inspired to push the interconnectivity of past knowledge and modern techniques to design products that go above and beyond in terms of style, durability, versatility and performance.

The Devil Is In The Details

Defined as higher attention to care, skill and ingenuity, Hypercraft results in products that are technically advanced with a hand-crafted look. It brings together an appreciation for nature and natural materials as well as the Tumi culture, codes, DNA, and wisdom in order to redefine what it truly means to be timeless.

On top of Tumi’s commitment to innovation and timelessness comes to the forefront with its iconic 19 Degree pieces. The 19 Degree Aluminum collection expands to accompany the modern traveler in every aspect of their lives, with Dark Denim featuring as the new seasonal colourway.Hypercraft

Sustainable Is Beautiful

With shells made from post-industrial recycled materials and linings made from PET (plastic bottles), the 19 Degree collection is getting a colourful twist for Fall 2023 with new hues and textures. New colours include Slate Blue Texture, Blush/Navy Liquid Print, Hunter Green, Deep Plum, and Red that offer a subtler, sleek style.

This season Tumi also continues to expand its offerings for women, including the new Georgica collection of bags in natural grain pebbled or smooth leather. The picture of sophisticated ease, Georgica offers minimalist styles with elegant draping and a soft unlined structure such as the Valorie Tote, Milinia Laptop Sleeve, Marylea Crossbody and Fairlea Backpack.Hypercraft

Check out all this and more on the Official Tumi Website.


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