Tumi Debuts “Essentially Beautiful” Campaign For Fall 2023
The new Tumi campaign features returning crew members
International travel and lifestyle brand Tumi has launched its Fall 2023 campaign, entitled “Essentially Beautiful.” Aptly named, the two-part campaign will dig beneath the surface, showcasing the true beauty that lies in the details of Tumi’s products through short videos featuring returning Tumi Crew members.
Meet The Crew
These crew members includes Formula1 driver Lando Norris, pro-footballer Son Heung-min and acclaimed singer-songwriter and actress Renee Rapp. The campaign will launch Tumi’s new women’s Georgica collection, in addition to introducing seasonal newness within the brand’s iconic Tumi 19 Degree collections.
The first installment of “Essentially Beautiful” starring Norris and Heung-min focuses on the ways that precise engineering takes us to new heights, highlighting the seemingly small details that lead to outstanding performance.
The campaign videos captured by Georgia Hudson showcase Heung-min and Norris in motion alongside carry-ons from the Tumi 19 Degree Aluminum collection, bringing attention to the effortlessness with which Tumi’s expertly designed luggage moves.
Beauty To Remember
In each of the campaign stills captured by Richard Phibbs, wheeled briefs, carry-ons and extended trip packing cases from the Tumi 19 Degree collection are displayed with their shells made from post industrial recycled poly carbonate and lining made from post consumer rPET (recycled plastic bottles).
This season, Tumi will also bring a colourful twist to the collection with new shades and textures, including red, hunter green, blush and deep plum in addition to two textured colourways.
What’s more, launching on 16 August 2023, the second installment of “Effortlessly Beautiful” will feature Rapp in short video vignettes that bring the strong yet soft juxtaposition of Tumi’s new Georgica collection to life.
Beauty In Motion
Shot in an architecturally beautiful, yet simple space, the video and images will introduce this supple and light weight collection for the modern woman. Crafted in natural grain pebbled or smooth leather, the Georgica collection offers minimalist styles that bring sophisticated ease to Tumi’s women’s assortment. The assortment is priced from RM1,100 to RM3,890.
With silhouettes including totes, backpacks, laptop sleeves and cross bodies in black and taupe colourways, the collection is effortlessly chic while maintaining Tumi’s dedication to quality, essential function, and versatility.
Visit the Official Tumi Website to find out more.