The North Face Returns To Singapore With Innovative New Concept Store
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Enjoy a new kind of experience at Vivocity
GMG, one of the Middle East’s leading family-owned conglomerates, has announced the opening of its first The North Face store in Southeast Asia. This innovative concept store, located in Singapore’s VivoCity and spanning over 2,445 square feet, marks The North Face’s triumphant return to the region.
Nature Ready
The VivoCity store aims to serve the local community, situated close to Mount Faber and numerous trail routes like The Southern Ridges, Mount Faber Park, and Labrador Nature Reserve. This prime location caters to trail runners and outdoor enthusiasts, providing easy access to nature.
North Face’s relaunch is part of its “Face the North Face” campaign, encouraging individuals to embrace exploration and adventure. This campaign reaffirms the brand’s commitment to empowering people to push their boundaries and discover new horizons.
More Rewards
In the coming months, The North Face will introduce the XPLR PASS loyalty program, designed to foster relationships with members through exclusive benefits, personalised rewards, and tailored experiences. This initiative aims to enhance the outdoor adventure journey for enthusiasts worldwide.
Additionally, the store’s design bridges the mountain and the city, with product displays and artistically designed spaces that invite guests to explore The North Face’s DNA. It showcases products from all three of the brand’s ranges, Performance, Performance-Inspired, and Urban Exploration, ensuring customers are equipped for any expedition.
The Best Performance, AlwaysA highlight of the store is the Summit Series Corner, representing the highest level of innovation. This collection, the first of its kind available outside Mainland China, embodies the essence of exploration and guarantees top-tier performance.
What’s more, rigorously tested by athletes and proven in expeditions, the Summit Series is designed to push climbers, trail runners, and snow athletes to their fullest potential. The Urban Exploration Collection merges style with function, empowering explorers to enjoy a boundless life. 
The Nrth Face
Whether you’re a trail runner, hiker, or city explorer, the comprehensive footwear selection at the Immersive Footwear corner ensures you’re geared up from head to toe. Visit The North Face in VivoCity to experience the blend of innovation and adventure.
