This new blockchain-powered innovative service is valid for timepieces bought from 3 October

Continuing its commitment to innovation and elevated customer experience, Panerai introduces a blockchain powered digital passport for all its watches bought from 3rd October 2023. The Maison, among the first to offer this digital certification, will present the initiative at the prestigious Watches and Wonders event in Shanghai.

Transferrable Passport

Each digital passport will contain individual information of every watch, creating a digital identity that acts as proof of authenticity, granted to the client at the time of purchase. This record will also facilitate a safer environment for the second-hand market, as it is transferable to the next holder.

Moreover, developed with longevity in mind, this digital passport is designed to follow the product throughout its lifetime, documenting the watch’s history. Beyond just proof of authenticity, clients will benefit from the blockchain’s capability to store comprehensive information about a timepiece, including technical details and product history.

Let’s Go Digital

This will set the path to a range of value-added services and advantages, including easier reselling processes, which will, in turn, improve transparency, trust, and convenience in client’s interaction with the Maison. For Panerai, this move marks a step in the battle against counterfeiting, as well as a progression towards digital documentation.

On top of that, moving forward with this industrialization of digital passports, Panerai has partnered with Arianee, the leading blockchain based digital passports solution for brands. Clients can collect the digital passport for their watch directly at Panerai boutiques or, alternatively, by scanning the warranty card’s QR Code using a mobile device.

Fully Certified

Once registered, users can access Pam.guard, a digital platform developed for the use of an established community of clients, here, they will be able to access the individual certified information of their watch, check the watch history, transfer the passport to a new holder, avail of future services, as well as getting an extension of the international limited warranty up to eight years.

In case of gifting, inheritance or resale, the Digital Passport can be transferred to the next holder through PAMGuard, the access point for all Panerai owners. Find out more on the Official Panerai Website.