Enjoy seeing more of Nicki Minaj’s unique style in the new range of footwear

Global icon Nicki Minaj has made headlines by joining the mission-driven brand Løci as an owner, with exciting plans to release a limited-edition sneaker collection that she personally designed. This collaboration marks the fulfilment of Nicki’s long-time dream to design and develop her own sneaker line while holding a key equity position.

More Than A Silent Partner

Her active involvement in the creative process is set to propel the business forward, establishing it as a premier black-owned brand. Løci, a UK-based footwear brand launched in 2021 by brothers Emmanuel and Frank Eribo, has seen rapid growth due to its popular sneakers, beloved by celebrities worldwide.

Moreover, Nicki’s first limited edition collection with Løci will feature five distinct styles available in eleven vibrant colorways. These sneakers are made from Løci’s next-gen bio-leather, a sustainable blend of non-food grade corn and recycled textiles, and will be priced between USD185 to USD200 (about RM863 to RM933).

In Her Own Words

“I’m absolutely thrilled to join the Løci family as an owner. Their mission resonates with mine. Sneakers have undeniably played a transformative role in shaping my unique style, allowing me to boldly express my true self,” said Nicki. “I wanted to ensure that the culture I grew up with, one of never giving up, was mirrored in my collection. It’s more than just fashion; it’s a lifestyle…”

Emmanuel Eribo, CEO of Løci, adds, “Løci is all about working with people who believe in our mission and see the world the way we do. Having Nicki Minaj place her faith in us as an owner and her determination to elevate our brand on a global scale is a testament to our shared vision of challenging conventions and making a meaningful impact.”

A Wider Audience

This partnership is a perfect blend of Nicki’s bold, expressive style and Løci’s commitment to sustainability and innovation. As a prominent black-owned business, Løci is set to make waves in the fashion industry, and Nicki Minaj’s involvement will undoubtedly amplify its reach and influence.