Not content with just plying their trade in the world of automobiles, Hyundai Motor Group has now stepped into the world of food and beverage. On June 15, the Korean automotive giant opened the doors to its new restaurant. Na Oh situated in the Hyundai Motor Group Innovation Center in Singapore (HMGICS)  is set to be a cultural hub for Korean cuisine, craft and design, featuring diverse collaborations with Korean artisans.

Korean Experience

To lead Na Oh, Hyundai roped in world-renowned Three-Michelin-Star Chef Corey Lee. The restaurant aligns with the reopening of HMGICS customer experience programs. Na Oh, which means ‘moving from inside out’ in Korean, is more than a restaurant.

It is a cultural hub for Korean cuisine, craft and design, showcasing the work of Korean artisans. Under the culinary leadership of San Francisco-based Chef Lee, Na Oh brings a modern touch to traditional Korean cuisine, marking Lee’s debut project in Southeast Asia.

Seasonal Menu

The restaurant is slated to offer a seasonal menu based on Korean fermentation and ingredients from HMGICS’s vertical Smart Farm, providing a unique seed-to-table experience.

“We’re excited to bring this unique culinary experience to our Innovation Center in Singapore,” said Sungwon Jee, Senior Vice President and Global Chief Marketing Officer at Hyundai Motor Company. “By working with Chef Lee, we’re blending Korean tradition with global innovation that represents what modern Korean culture is all about.”

Immersive Take

Chef Lee’s inaugural summer menu at Na Oh showcases his innovative take on traditional Korean dishes. The menu features Mulhwe, a seafood dish served in an icy kimchi broth; Naengmyun, cold beef noodles; and Samgyetang, a chicken dish flavoured with ginseng.

Alongside the new restaurant, HMGICS is reopening its customer experience (CX) space with a variety of programs to increase its interaction with local customers in Singapore. The 80-minute CX Discovery Tour is offered free of charge.

Na Oh will be open from Wednesday to Sunday for lunch and dinner. Reservations are recommended and can be made through the HMGICS website.

(Images: Hyundai Motor Group)