MIFFest continues to bring greater opportunities to local creative talents

The prestigious short film and digital content competition, the BMW Shorties, returns for its 17^th year in partnership with the Malaysian International Film Festival (MIFFest). The event once more is designed towards propelling local filmmakers and digital content creators forward with greater opportunities to be recognised on the international stage.

What’s The Theme?

The news of the returning MIFFest partnership is followed by the unveiling of the new theme for 2023, which is ‘EVOLVE.’ This is a theme that challenges filmmakers and creatives to continue pushing the boundaries of storytelling, while also encapsulating the evolving nature of the BMW Shorties platform.

Hans de Visser, Managing Director of BMW Group Malaysia said, “With our 2022 theme, RE:IMAGINE, we were inspired by a whole new generation of creative talents, who managed to weave in unique experiences from the pandemic circumstances into their storytelling. It was a testament to us that creativity evolves through time and circumstances.”

“There is much potential to unearth as we move into the endemic era of the ever-evolving creative industry. Much like the lens of Forwardism embraced by the BMW Group. The BMW Shorties thrives on challenging today’s common conventions, with creative thinkers that dare to bring forward to the present the breakthroughs of tomorrow,” he added.

Two Companies, One Goal

While BMW Shorties and MIFFest are two separate entities, but both companies share a commitment to celebrating Malaysian cinema art alongside international works. This partnership underlines MIFFest’s mission is the spirit of humanity and building sustainable connections between creatives within the film art industry.

Mutual Benefits

MIFFest also announced its upcoming festival, taking place from 23 to 29 July 2023, with a week-long line-up of programmes, including film screenings, masterclasses and networking opportunities. BMW, the official automotive partner, will provide a fleet of the BMW i7 cars as chauffeur vehicles during the festival.

Joanne Goh, Founder and President of MIFFest, expressed her excitement about the partnership, stating, “It is great news for the Malaysian film art industry. As an international platform, MIFFest provides an unparalleled opportunity for young generations of Malaysian filmmakers and creators to showcase their talent to an audience that is without borders.”

“With this partnership, aspiring filmmakers and digital content creators stand to gain not only valuable exposure, but also new connections within the industry, allowing them to further spread their wings in their creative endeavours.” She concluded.

Visit the Official BMW Shorties Website to find out more or apply today.