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Anthony Edwards and adidas Basketball Launch ‘Believe That.’ China Tour

The multi-city celebration is aimed at empowering the next generation of basketball talent.

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Anthony Edwards and adidas Basketball Launch ‘Believe That.’ China Tour

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Anthony Edwards

adidas Basketball has officially announced the launch of the Believe That. China Tour – a high-energy, multi-city experience featuring NBA All-Star Anthony Edwards. Marking his first trip to China, the tour runs from 21 August in Shanghai and concludes on 28 August in Beijing, offering fans across the country a rare chance to connect with one of basketball’s fastest-rising talents.

The tour aims to showcase Edwards’ unmistakable charisma, on-court swagger, and deep passion for the game, blending seamlessly with China’s vibrant basketball culture. As Edwards’ international profile continues to soar, this visit represents a major milestone in his global career and a new chapter in his journey to becoming one of the sport’s leading figures.

In collaboration with adidas, Edwards will introduce Ant Farm, an immersive activation platform designed to bring the Believe That. mentality to life. Centred around basketball, music, and style—the core pillars of Edwards’ identity—Ant Farm invites young players to push their limits and believe in their potential.

The tour will include key stops in Shanghai, Chengdu, and Beijing, offering a variety of live experiences, surprise appearances, and exclusive events tailored to engage and inspire Chinese youth. Each moment is crafted to empower the next generation of hoopers, tastemakers, and cultural leaders with the confidence to believe in themselves and their future.

Together, adidas Basketball and Anthony Edwards are on a mission to ignite belief—on the court, in the culture, and around the world. With China as the backdrop, the Believe That. Tour is set to inspire a new era of fans and future icons.

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