adidas Basketball has officially announced the return of NBA superstar James Harden to China for a multi-city tour aimed at celebrating the intersection of basketball, culture, and community.

The James Harden China Tour tipped off on August 2 in Guangzhou and will wrap up on August 6 in Shenzhen, marking a powerful moment for fan engagement and global sports culture. The tour will see Harden reconnect with fans through a series of dynamic experiences that blend his signature flair on the court with music, style, and local tradition.

Celebrating his UNO mindset—a reflection of his competitive edge and individuality—Harden’s appearances will feature immersive activities that spark inspiration among China’s next generation of basketball players and creatives.

“Through this tour, adidas Basketball and James Harden reaffirm their shared commitment to uplifting and inspiring young hoopers around the world,” the brand stated.

For more information on the tour and upcoming events, visit adidas.com/basketball.