Aman Appoints Tennis Champion, Novak Djokovic In Partnership To Enhance Wellness
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Novak Djokovic has officially joined Aman as its latest global wellness advisor
Aman, a trailblazer in the wellness industry known for its comprehensive approach to nurturing mind, body, and spirit has announce a new chapter in its wellness journey. The luxury brand has partnered with Novak Djokovic, one of the greatest athletes in tennis history, as its first Global Wellness Advisor.
A Long Lasting Deal
This multi-year collaboration will see Djokovic infusing his decades of success and experience into Aman’s wellness offerings. His unique perspective on mental and physical wellbeing, honed through years of elite performance on the court, will enhance Aman’s guest experiences with specially designed programs and events.
The tennis pro’s role also extends to advising Aman Essentials, focusing on future product development and wellness innovations. Renowned for holding the record for the most Grand Slam titles in men’s tennis and the greatest number of weeks at World Number 1, Djokovic’s influence stretches beyond sports.
Fitness First
His dedication to fitness, groundbreaking training techniques, and strategic prowess have inspired athletes globally. His recent achievement of a career ‘Golden Slam,’ including an Olympic Gold Medal at the Paris 2024 Games, further underscores his exceptional journey.
Additionally, the partnership aims to grow annually, featuring exclusive events for Aman Club and Residence owners, annual wellness retreats, and curated programs available throughout the year. Djokovic’s resilience and adaptability perfectly align with Aman’s wellness philosophy, emphasising longevity and holistic well-being.
The Next Chapter
This announcement follows Aman’s successful appointment of Maria Sharapova as a Global Wellness Ambassador in 2023. Sharapova will host the “Building Resilience: A Maria Sharapova Retreat” at Amanzoe in Greece from 23 to 26 September, and her “Strength and Recovery” program is currently featured at Aman New York’s spa.
With Djokovic’s addition, Aman continues to lead in the realm of wellness, combining class leading expertise with its renowned holistic approach.