Go back in time to a 2000s time warp with the Teveris Nitro sneakers

Renowned global sports brand Puma has unveiled its newest sneaker line, the Teveris Nitro, featuring K-Pop Girl Group, under Starship Entertainment, Ive as face of the collection. Not surprising considering on 30 June 2023, Puma made the exciting announcement that Ive will be its official APAC Ambassador.

Go Back In Time

Through this campaign, Ive has stepped into the spotlight against a sparkly backdrop that showcases a dreamy, pastel aesthetic, perfectly complementing the campaign’s theme of Y2K. Together with the 2000s-inspired sneakers, Puma is taking you into the past while embracing the future of fashion.

A Time Warp Inspiration

Inspired by Puma’s 2000s running range, the Teveris Nitro draws on performance aesthetics to create everyday footwear with a sporty edge. Incorporated at the midsole, Nitro foam provides top-level cushioning, responsive strides, and a lighter-than-air feel.

In this campaign, members of the K-Pop girl group Ive are seen in thoughtfully curated outfits from the Dare To, Puma Team, and Classics collections styled with Teveris Nitro sneakers, which are available in four exclusive colourways exclusively sold only in Asia.

When K-Pop Meets Y2K

On top of that, the collection outfits draw inspiration from laid-back luxury with a Y2K twist. Timeless and relaxed pieces are transformed with minimalistic aesthetic and elevated details like voluminous pockets and tiny labels.

Along with an ever-green palette, the Teveris Nitro collection welcomes mix-and-matching to create your individualized looks of effortless elegance. Whether you’re going for a casual, chill look or aiming to dress up for a special occasion, these sneakers adapt perfectly.

The new Teveris Nitro collection is available now at Puma Stores and selected retailers nationwide. Alternatively, you can skip the queue and get yourself a pair on the Official Puma Website.