After leaving Liverpool football club, Jürgen Klopp started his new position as Red Bull’s Head of Global Soccer. On his first day on the job, the former Red manager admitted he was excited to be working in a multi-club, multi-sports set-up for the first time. He also pledged to deliver fire on the pitch, entertainment for the fans and a long-term vision for the clubs under his leadership.

A Word From The Boss

“I want people to see us playing and without reading the name on the shirt, they should feel it – they should know (we’re Red Bull),” said Klopp.  The manager held court with the media at the Hangar-7 exhibition space in Salzburg after assuming the role at the start of January.

“What I want to do is develop football for our clubs, for our players, for our talents, but for football itself as well,” he said. “Somebody has to take care of that. So yes, helping football, and in the same moment, being successful with Red Bull in the long term is super appealing to me.”

Klopp began his coaching career with Mainz 05 in Germany in 2001, going on to find success at Borussia Dortmund and Liverpool. Among his collection of titles are the Premier League, Bundesliga, Champions League, FA Cup, DFB-Pokal, and FIFA Club World Cup.

New Goal Ahead

Klopp’s new role is his first since bidding an emotional farewell to Liverpool in May 2024, and will call on his experience to provide strategic vision to Red Bull Soccer. “I’ve been a leader for the last three decades, but I want to listen, I want to feel, I want to learn, I want to understand what the people did so far because I can tell you they all did a brilliant job so far. It’s not that we’re starting from scratch.”

Describing himself as a “sports person first and foremost”, Klopp also said he was eager to learn from Red Bull’s involvement with multiple sports and athletes and looked forward to making a long-term impact across the clubs and on the global game as a whole.

“When you’re in the job, you have no time for that because you play every three days, and it’s just winning, winning, winning, or dealing with defeat. So now I’m free of that. I have time and energy for all the other stuff. That’s why it was an easy decision for me. It’s a sports decision, and I always love the Red Bull sports idea. It’s exciting, it’s adventurous, it’s innovative, and I want to be part of that, and now I am.”