G-Shock has teamed up with global music sensation and fashion icon J Balvin to unveil the bold new Ma G-SHOCK DWE-5600JB, a limited-edition timepiece that fuses high-performance design with Balvin’s vibrant artistic vision. This marks G-SHOCK’s first-ever collaboration with a Latin artist, and the first model to feature Spanish language text on the dial—a nod to the reggaeton superstar’s roots.

Inspired by Balvin’s dynamic energy and cultural pride, the Ma G watch showcases an interchangeable band and bezel set with eight unique combinations, allowing wearers to personalize their look to match any mood or moment. The standout black and yellow colorways provide a striking visual contrast, while Balvin’s signature lightning bolt motif electrifies the watch face—symbolising his high-octane performances and artistic spirit.

“This watch is personal,” says J Balvin. “G-Shocks’s tough and bold style has always resonated with my journey. With the Ma G, I wanted to reflect my culture, my music, and give fans a way to express themselves. It’s about empowerment and individuality.”

Each piece features handwritten function labels in Spanish, bringing an intimate, custom-crafted touch that speaks directly to Balvin’s Latin American heritage and fanbase. The name “Ma G” derives from Balvin’s personal slang for his inner circle—a term of endearment now transformed into a cultural statement.

The collaboration builds on a longstanding connection between G-Shock and J Balvin, who headlined the brand’s 40th anniversary celebration with a showstopping performance. That partnership now continues with a timepiece designed not only for collectors but for fans who see time as a reflection of personal journey and style.

Limited in quantity, the Ma G-Shock is a statement accessory and a milestone in Latin representation within the global watch industry.