South Korean girl group, ITZY, enters partnership with Japanese watchmaker, Casio

Casio Computer Co., Ltd. has announced that it has appointment the five-member South Korean girl group and global hit sensation ITZY as its new official ambassador for the G-Shock brand of shock-resistant watches. Admittedly, these girls are the perfect choice to be the face of G-Shock as just like the watches, they are tough but beautiful.

Who Are ITZY? 

The South Korean girl group made up of five members, namely, Yeji, Lia, Ryujin, Chaeryeong, and Yuna, from JYP Entertainment Corporation, which also gave the world TWICE and NiziU. Since the group’s debut in February 2019, they have enjoyed tremendous support from a global fanbase, particularly teenage girls and women in their twenties in Asian countries.

A Tradition Of Collaboration

Ever since the launch of the first G-Shock watch in 1983, Casio has quickly established itself as the apex of shock resistant watches and had a unique design. The brand has also consistently brought these qualities to collaborations in sports, fashion, music, art and other realms.

New Goals, Same Style

Lately, the brand has also worked to develop the market for women’s watches as well, with more fun-sized versions of popular models and an ever-expanding lineup of more compact and stylish watches catered towards women. Naturally, ITZY would be the most natural choice to work with since they are also the target audience. Also, the powerful and expressive songs and cool performances that the five-member South Korean girl group regularly perform align perfectly with with the G-Shock brand vision, which is defined by the concept of toughness and style.

What We Can look Forward To

Casio will also feature the group in G-Shock advertising visuals, a movie, and more in Japan and other parts of Asia to effectively convey the G-Shock worldview to more users and young women in particular. This is also an effective way to let the natural talent and skills of the girl group to shine through.

As for the appointment of ITZY as the new G-Shock brand ambassador, the group comments, “All in us! ITZY has become a global ambassador for Casio G-SHOCK! Join us and witness the unstoppable G-SHOCK and ITZY’s new look!”

Visit the Official ITZY Website to find out more.