Bell & Ross Unveil The New BR-X5 Blue Lum For RM63,100
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The new BR-X5 Blue Lum is the ultimate glow in the dark statement piece
The BR-X5 Blue Lum is the latest masterpiece from Bell & Ross. Merging cutting-edge technology with bold design, this striking timepiece is crafted from titanium and advanced photoluminescent materials, making it an exceptional accessory for watch enthusiasts who appreciate originality.
Bold Timekeeping
Limited to just 500 pieces, the BR-X5 Blue Lum continues the legacy established by last year’s BR-X5 Green Lum. Bell & Ross is renowned for pushing the boundaries of watchmaking, and the BR-X5 series exemplifies this commitment. The brand’s engineers have developed a unique material known as LM3D, which combines quartz fibres with luminescent compounds.
This unique innovation allows the watch to glow with a captivating blue light, providing a stunning visual experience day and night. Designed with both aesthetics and performance in mind, the BR-X5 features a multi-layer 41mm case that balances lightweight materials with a robust structure.
Striking Design
The combination of black DLC micro-blasted grade 2 titanium and the luminescent LM3D enhances the watch’s architectural appeal. The result is a timepiece that embodies both technical prowess and a modern flair.
Legibility
On top of that, the BR-X5 Blue Lum is designed for optimal readability, showcasing a matte black dial under an anti-reflective sapphire crystal. With clearly marked graduations, the hour and minute indexes, along with a sub-dial for a three-day power reserve, are easy to read.
Luminescence
The skeletonised hands, filled with Super-LumiNova, ensure visibility in any lighting condition, making this watch a practical choice for any occasion. Bell & Ross has pioneered the use of luminescence in watches, transforming it from a functional feature to a stylish element.

Beneath its stunning exterior lies the high-performance BR-CAL.323 automatic movement, engineered for precision and reliability. With a frequency of 28,800 vibrations per hour and a power reserve of 70 hours, this movement is designed for professional use and is chronometer-certified by the COSC, ensuring accuracy you can count on.