Celebrate the Lunar new year in true fashionista style with Valentino 

Maison Valentino celebrates the spirit of the upcoming Lunar New Year with an exclusive campaign featuring two of China’s most iconic stars: award-winning actress Sun Li and the ‘Queen of C-Pop’ Jolin Tsai. Set to begin on 29 January 2025, this campaign marks a fusion of tradition and modernity under the creative direction of Alessandro Michele.

Celebrate In HD 

The campaign, shot by renowned photographer and director Fish Zhang, showcases the two ambassadors wearing pieces from the Valentino Avant Les Débuts collection. Both Sun Li and Jolin Tsai embody the essence of the Lunar New Year, a time of vibrant renewal and celebration.

The imagery captured in this campaign blends sophistication with the festive spirit, as the two friends come together in a timeless setting to celebrate the holiday. In a beautifully suspended moment, the campaign effortlessly merges the traditions of the past with the hope and renewal of the future.

New Beginnings

This harmonious interplay reflects the very essence of the Lunar New Year, where ancient beauty and new beginnings coexist. Maison Valentino, founded in 1960 by Valentino Garavani and Giancarlo Giammetti, has long been a symbol of Italian craftsmanship, creativity and excellence.

Known for its mastery of haute couture and timeless elegance, Valentino continues to redefine fashion, offering collections that emphasize individuality and emotional beauty. Under the leadership of CEO Jacopo Venturini since 2020 and with Alessandro Michele’s appointment as Creative Director in April 2024, Valentino’s collections continue to shine with innovation.

Beauty For All