Music from across Asia will take centre stage at the Tiger Roar Asian Music Festival, bringing together established names and emerging artists from rock, R&B, M-pop and hip-hop.

Taking place on 31 October 2026 at the Mines International Exhibition & Convention Centre (MIECC) in Seri Kembangan, the festival will run from 5pm to midnight, with a line-up that spans several generations and corners of the regional music scene.

Among the headline acts is Paul Wong, best known as a member of Hong Kong rock band Beyond, alongside ØZI, the Taiwanese-American singer-songwriter and rapper. The Malaysian contingent includes singer-dancer trio 3P, Cantonese hip-hop group ManHanD, independent hip-hop artist Dato’ Maw, rapper and singer-songwriter Elva Suyan, and Chinese hip-hop duo S.A.C.

The festival is part of Tiger Beer’s Roar With Courage campaign, which centres on personal stories of facing uncertainty or self-doubt and choosing to move forward. Its wider Tiger Courage Beats initiative gives participants the opportunity to turn their stories into personalised songs using artificial intelligence, with users able to select a genre, voice and language.

The festival brings that campaign into a live setting, using music as the meeting point for its collection of artists and audiences.

“Every courageous act starts with an individual, but it becomes more powerful when others recognise it,” said Julie Kuan, Marketing Manager of Tiger Beer Malaysia. “Tiger Roar Asian Music Festival is where those stories come together through music, culture and celebration.”

HOW TO GET FESTIVAL PASSES

Festival passes are being made available through several promotional channels. Participants who submit a courage story through tigercouragebeats.com by 15 September can create up to two personalised Courage Songs and, while allocations last, receive a VIP pass on a first-come, first-served basis.

From 1 September to 15 October, qualifying purchases at participating convenience stores, restaurants, pubs and bars, as well as through selected Shopee and Lazada stores, can also be used to redeem festival passes, subject to the respective terms, allocations and availability.

General Admission passes will be released through Ticketmelon in scheduled drops, with release dates to be announced on Tiger’s official social media channels.