The Standard, Hua Hin X Teema Ruksajit Launches Its First Capsule Collection
The new collection takes inspiration from nature and mythology
The Standard, Hua Hin, a true creative hub on the Gulf of Thailand, has announced the successful culmination of its inaugural Designer in Residence program, which was established to honor Thailand’s most promising talents. Check out their inspired works today.
Among the program’s early residents, renowned Thai fashion designer Teema Ruksajit, leveraged her time at the property to craft a capsule collection. This collection seamlessly weaves together her trademark silks with imaginative motifs envisioned by Director Jacq, a self-proclaimed intergalactic artist celebrated for their hand-embroidered fabrics and capes.
A Grand Entrance
The grand unveiling of this remarkable collection took place at The Standard, Hua Hin early this month. This unique assemblage showcases designs in earthy hues, meticulously crafted from 100 percent silk and recycled materials.
It is a testament to the creative synergy between these two artists, who drew inspiration from historical elements, personal reminiscences, and spiritual traditions, resulting in a distinctive aesthetic that pays homage to humanity’s connection with nature and the role of mythology.
On top of that, Teema’s eponymous label, Teema Rucksajit, specialises in everyday essentials fashioned from silks, designed to be unisex, gender-inclusive, and accessible to all. These pieces are intentionally versatile, allowing individuals to mix and match as they see fit, fostering limitless and effortless self-expression.
Teema Ruksajit expressed her gratitude for the partnership, saying, “I am deeply thankful for the opportunity to collaborate with Director Jacq and The Standard. Working in the inspiring environment of Hua Hin has been an incredible experience, one that has inspired generations of Thai creatives. I hope our collection will bring joy and beauty to those who wear it.”
Get It Now
The collection was officially launched on 4 November 2023, featuring a fashion show at the resort’s trendy Thai izakaya, Praça, followed by a private cocktail reception. Following the launch, the collection is now available for purchase at The Standard, Hua Hin.
Visit the Official The Standard Website to find out more.