Samsung Electronics Co., Ltd. has announced an expansion of its strategic partnership with Toyota Motor Corporation, aiming to further digitise the car-buying experience across global markets. Following a successful rollout at more than 1,250 Toyota dealerships in 40 countries earlier this year, the collaboration will now bring Samsung’s Smart Signage solutions to additional key locations.

The move forms part of a broader effort to meet evolving consumer expectations in the automotive retail sector, where customers increasingly switch between online research and in-person visits. The goal is to create a seamless, technology-driven customer journey by transforming traditional dealership spaces into interactive, digitally enhanced environments.

Intuitive And Immersive

“The trend of digitalising car dealerships is accelerating globally, and digital signage is playing a key role in that shift,” said Hoon Chung, Executive Vice President and Head of the Enterprise Business Team, Visual Display Business at Samsung. “Through our partnership with Toyota, we’re proud to deliver innovative solutions that enhance the car-buying process worldwide.”

To date, Samsung has deployed approximately 23,000 Smart Signage displays in Toyota dealerships across Europe, the Middle East, and the Commonwealth of Independent States (CIS). This initiative ranks among Samsung’s most extensive commercial signage projects to date.

The digital transformation includes Samsung’s QMC Series UHD displays — available in sizes from 43 to 98 inches — installed in reception areas, consultation booths, vehicle display zones, and customer lounges. These displays feature non-glare panels, slim bezels for seamless mounting, and are certified for environmental performance with an EPEAT Silver rating.

Customers can interact directly with the displays to browse vehicle models, review specifications, and customise configurations in real time. These touch-enabled interfaces streamline the shopping experience, allowing Toyota staff to focus on more personalised engagement rather than routine explanations.

Business Transformation

Supporting this infrastructure is Samsung’s MagicINFO™ platform — an all-in-one remote management system that allows Toyota teams to monitor and control digital signage operations from a central dashboard. With ISO/IEC 27001:2022 and ISO/IEC 27701:2019 certifications, MagicINFO ensures enterprise-grade security and reliability.

“Bringing Samsung’s digital signage into our dealerships has added real value at every stage of the customer journey,” said Dirk Christiaens, Business Transformation and Brand Experience Manager at Toyota Motor Europe. “The ability to manage our displays in real time has significantly boosted customer engagement.”

According to Omdia, the global digital signage market is projected to reach US$12.6 billion by 2029. Samsung retained its position as the world’s leading commercial display provider in Q2 2025, achieving a record 38.8% global market share — a title it has held for 17 consecutive years.