Paint the town red with Rimowa’s new Essential range 

Since its launch as the world’s first polycarbonate suitcase, Rimowa’s Essential collection has remained a trusted companion for discerning travellers. Over the years, the range has been unveiled in a series of colours, and now the German Maison is proud to introduce a new hue, red. This new release features an updated interior and is celebrated with a new campaign.

A New Colour

At the heart of the campaign is the new Rimowa Essential colour, a bold and vibrant shade of red that evokes a sense of joy and passion. Available in three different sizes- Cabin, Check- In L and Trunk Plus-the vivid colour makes for a standout addition to the collection.

The campaign also showcases other pieces that complement the red hue, including the Rimowa Original Twist in Red as well as the Rimowa Classic Unique in Paprika, each further amplifying the colour’s symbolism.

Secure And Stylish

The German Maison’s considered approach to craftsmanship is apparent across the new suitcase offering, from the stage-free telescopic handle and Rimowa-pioneered Multi-Wheel system to the TSA approved locks to secure belongings during travel.

Crafted from premium polycarbonate, the new collection is expertly colour-matched from the handle and zipper to the badge and wheel housing for a monochromatic appearance.

Quality Assured

The range also features Rimowa’s newly updated interior features a zipped compartment to contain all belongings and an adjustable Flex Divider with a compression system that allows travellers to pack more whilst keeping their items in order. Crafted for a lifetime of meaningful journeys, the new suitcase collection benefits from the German Maison’s lifetime guarantee.

Starting 29 August 2024, the Rimowa Essential Cabin in Red (RRP SGD1,260 or about RM4,197), the Rimowa Essential Check-In L in Red (RRP SGD1,590 or roughly RM5,297) and the Rimowa Essential Trunk Plus in Red (RRP SGD2,090 or around RM6,962) will be available in stores and online