Puma Teams Up With FC Palermo For New Collaboration
Puma and FC Palermo go with pink for their new collection
Puma continues the ongoing celebration of the classic Palermo sneaker, this time connecting with partners Palermo FC for a special-edition makeup. Fans of the sport known almost globally as football but known as soccer in America will be sure to appreciate this new offering from the sports brand as well.
For this special colourway, the sneaker appears in the Palermo FC team’s pink and black colours, elevated with clinical finishing like Italian-flag lace tips and the Rosanero’s eagle-shaped club emblem stamped on the heel. This not only gives it a unique style, but also shows off your support for your favourite team.
As an added incentive, hometown hero and team striker Alessandra Impellitteri is now the face of the new campaign, captured at the home of Palermo FC, the storied Stadio Renzo Barbera. This location presents the perfect backdrop for not only Alessandra to show off her style, but for Puma to show off its outdoors-y aesthetic.
The timeless low-top shoes retains its characteristic tag on the upper and a T-toe construction. Remaining faithful to its original design, the sneaker’s pink upper rests on a gum sole and the new Puma x Palermo FC partnership honours both brands’ heritage and popularity in the terraces of ‘80s football culture.
Additionally, Impellitteri joins the likes of Jack Grealish and Dua Lipa who laced up the Puma Palermo for part one and part two of the Forever Palermo campaign earlier this year. This not only added more pizzazz to the entire shoot but also assures fans of thee brand and team that its product is top notch.
The Puma x Palermo FC sneaker is now available online, at Puma KLCC, and Puma Pavilion Puma stores retailing at RM470. Stay tuned as there is much more to come from both brands in 2024 so even if you miss this drop, there is still something else on the way just for you.
Visit the Official Puma Website to find out more.