Louis Erard And Massena Lab Reveal The Le Chronographe Monopoussoir Louis
The chronograph is the second collaboration between the two brands
This is not the first time that Louis Erard has opened the door to classical watchmaking and taken a look back at the 19th century. His aim is to demonstrate that a watch is also-and above all-a means of expression, a wrist notebook in which small mechanical stories can be written. This new collab between Louis Erard and Massena LAB celebrates this new focus.
Why The Mono Pusher Is For You
After Le Regulateur, shortlisted for the Grand Prix d’Horlogerie de Geneve, the four-handed collaboration this time focused on the mono pusher chronograph, this time with a Massena LAB touch.As its name suggests, this is a laboratory, orchestrated by a laboratory technician, William Massena, a leading figure in the world of collector’s watches.
A watch With a Singular Mission
With a single idea in mind: to promote the watchmaking he loves and “democratise a style usually reserved for wealthy collectors,” he borrows elements from historical watchmaking from the 18th and 19th centuries. Through his expertise, he has crafted an instrument that follows in the footsteps of Antide Janvier and marine chronometry.
Meeting Louis Erard was the next logical and natural step. Manuel Emch, CEO and creative director of the Franches-Montagnes-based brand, has made watchmaking culture his hallmark. He has opened his collections to everything that haute horlogerie had previously reserved for itself.
The result of this is metiers d’art, cutting-edge collaborations, independent watchmakers, creative people, artists and craftsmen. This includes Alain Silberstein, Vianney Halter, Konstantin Chaykin, atelier oï, seconde/seconde/, Eric Giroud,Bastien Chevalier-and all the others to come.
In the style, which is thorough, meticulous and detailed, this mono pusher chronograph is a striking example: rhodium-plated outer flange and counter with circular satin-finish and diamond-cut corners, rhodium-plated or 2N gilded lower plate with grained finish and silver opaline counter centre, black transfers with Louis Erard symbol and Massena logo at six o’clock.
From this quest for excellence comes exclusivity: sophistication is always achieved by hand, and hands are not made for mass production. Like all the other collaborations, Le Chronographe Monopoussoir Louis Erard x Massena LAB is therefore produced in a limited series: 178 pieces-a figure that symbolises “together we are stronger.” 178 pieces in two variations:rhodium-plated or gilded dial.
Visit the Official Louis Erard Website to find out more.