Longines unveils the redesigned PrimaLuna collection, a complete reimagining that embodies the brand’s philosophy that true elegance evolves while remaining fundamentally timeless.

Inspired by the spirit of its first iteration, every element has been thoughtfully designed, from refined case proportions and brand new date display in the moonphase complication to the mastery of gem-setting techniques.

This artisanal expertise reaches its peak in the extraordinary  model, featuring a blue mother-of-pearl dial, encircled by a bezel adorned with 48 carefully selected sapphires that together create a celestial celebration of Swiss horological artistry.

The visual transformation of the PrimaLuna begins with its reimagined 34-mm case, where subtle domed surfaces create an interplay of light and shadow that enhances the timepiece’s feminine grace.

The crown itself becomes a poetic statement, and its bubble-like form evokes the full moon while engravings of lunar crescents encircle its surface, creating a tactile connection to the celestial complication within.

Available in stainless steel, elegant bi-material combinations, or adorned with diamonds and sapphires, each case configuration maintains the collection’s refined proportions while offering distinct expressions of luxury.

For the first time in PrimaLuna history, the automatic moonphase complication is joined by a practical date display, powered by Longines‘ exclusive L899.5 automatic calibre with silicon balance spring technology. This technical excellence extends to exceptional performance, with the movement delivering an impressive 72-hour power reserve that ensures consistent timekeeping throughout extended periods away from the wrist.

Water-resistant up to 3 bar (30 metres), each PrimaLuna timepiece offers the reliability of Swiss horological craftsmanship in the delicate proportions that define its feminine elegance. The silicon balance spring technology enhances precision and provides superior resistance to magnetic fields and temperature variations, ensuring lasting accuracy.

For those who appreciate contemporary luxury, the white mother-of-pearl dial adorned with diamond indexes creates moments of quiet brilliance. The collection reaches its aesthetic pinnacle with the celestial blue mother-of-pearl dial of the blue bejewelled model, featuring 14 diamond indexes on a unique, new colour background.

The bezel’s 48 blue sapphires in their subtle gradation of celestial hues complement this extraordinary dial, creating a harmonious celebration of colour and light. The signature hands which is refined with narrower profiles that lend greater delicacy while maintaining their polished look are available in rhodium-plated, blue, gilt, or rose gold finishes, ensuring immediate recognition as unmistakably PrimaLuna.

The sapphires chosen for this PrimaLuna are precisely cut and polished to achieve a flawless finish that will enhance both the aesthetic and tactile experience of the watch.

Thanks to their vibrant colour, the sapphires imbue this jewellery watch with a distinctive character, with subtle variations ensuring that each piece is unique.