Longines is commemorating over a century of expertise in measuring time across multiple time zones.

This is why Longines is proud to release the Longines Spirit Zulu Time 1925, marking the 100th anniversary of the Swiss brand’s first dual time zone wristwatch from 1925.

For the launch, Longines Ambassador of Elegance, Henry Cavill, embodies the spirit of global connection and travelling across time zones in a new campaign that poses the simple yet profound question: “What time is it there?”

The Longines Spirit Zulu Time embodies the brand’s century-old expertise in multiple time-zone timepieces. To mark the 100th anniversary of the first Longines Zulu watch, the brand has released a special edition of its Longines Spirit Zulu Time model.

This commemorative edition features a 39-mm stainless steel case with a bidirectional rotating bezel adorned with exquisite 18K rose-gold cap, circular-brushed insert which is a first for the collection and 24-hour graduations, enabling the wearer to track a third time zone.

The meticulously engraved numbers and indexes add both depth and refinement to the design, while the choice of rose gold, which contains copper, pays homage to the copper strip marking the Prime (or “zero”) Meridian that is embedded in the ground at the Royal Observatory at Greenwich, erected 350 years ago.

In addition to the commemorative model, Longines is also expanding the Spirit Zulu Time collection with new stainless steel designs in 39 mm and 42 mm diameters.

Available later this year, these timepieces feature a bidirectional rotating bezel and ceramic insert with a 24-hour scale divided into two shades, matt black and intense polished black, elegantly indicating day and night hours.

Like the anniversary edition, these models adopt the same sophisticated black dial and rose gold accents, creating a harmonious aesthetic across the collection while offering additional size and material options for different preferences.

To find out more visit www.longines.com/my