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Holiday Tours & Travel Launches Luxury Consumer Travel Brand, T’ROKA

Jet Setter Travel

Holiday Tours & Travel Launches Luxury Consumer Travel Brand, T’ROKA


Explore ‘The World, Your Way’ with T’ROKA for personalised experiences

Holiday Tours & Travel (HTT), a leading travel management company in Malaysia launches T’ROKA, a luxury consumer travel brand that will redefine the way travellers explore and connect with the world.T’ROKA

Holiday Inspiration

Inspired by the Malay word ‘Teroka’ which represents the essence of exploration, T’ROKA will provide personalised service at every step of the journey through its network of exclusive partners and access to immersive and extraordinary experiences.

According to Ben Foo, the President of Holiday Tours & Travel, T’ROKA is a strategic move for the company to tap into the growing demand for bespoke luxury travel experiences. “The luxury travel segment is driven by the increase in the elite travellers around the world, and we see tremendous opportunity in this market.” T’ROKA

A Growing Market

The global luxury travel market is expected to reach an estimated USD 2,762 billion in 2032 expanding at a CAGR of 7.8 percent between 2023and 20321. By focusing on a hotel-first approach to travel, T’ROKA expertly curated accommodations from its vast network and partnerships, offering an exceptional base for exploration that allows discerning clients to fully immerse themselves in the sights, sounds, and flavours of their chosen destination.

Travellers can consider a tailor-made journey of self through one of the happiest places on earth, Bhutan-by way of Amankora’s circuit of exotic Himalayan sanctuaries, to witnessing Central Java’s awe-inspiring Borobudur at dawn from Amanjiwo’s elegant poolside villas.T’ROKA

A Holiday By The Beach

For beach holiday lovers, The St. Regis Maldives Vommuli Resort overlooks the alluring wave and drawing on HTT’s 50-year legacy, extensive experience and insider knowledge. T’ROKA’s Travel Advisors are able to meticulously craft your dream holiday, taking care of every detail from flights and accommodations to exclusive dining and invite-only cultural experiences.

As part of its launch, T’ROKA has also introduced a membership programme which offers a wide range of exclusive benefits and privileges to make one’s journey truly exceptional and T’ROKA VIP provides access to the best available hotel rates, unexpected upgrades, by-invitation-only events, and many more according to membership status.T’ROKA

More information can be found on the Official T’ROKA Website.


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