Grey Goose Brings Honey Deuce & Pop-Up Bar To Grand Central For US Open 2025
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Tennis season just got a whole lot tastier! Grey Goose vodka is back at the US Open for its 19th year, and they’re serving up way more than just world-class tennis vibes. Not only is the iconic Honey Deuce cocktail returning courtside, but fans can now grab a post-match sip in the heart of New York City – thanks to the all-new Last Serve Bar popping up in Grand Central Terminal.
From 27–29 August, the east side of Vanderbilt Hall transforms into a stylish little oasis where commuters and tennis lovers alike can stop for a complimentary “tiny ‘tini” – sample-sized Grey Goose Honey Deuce and Espresso Martini cocktails.

As if that wasn’t cool enough, at this year’s US Open, Grey Goose is teaming up once more with American tennis star Frances Tiafoe. Known for his big personality and bold style, Tiafoe is bringing serious “tenniscore” vibes both on and off the court. He’s helping fans embrace the fun of the tournament – cocktail in hand, of course.
“The US Open energy is unreal,” Tiafoe says. “And the Honey Deuce has become part of the celebration. It’s not just a drink – it’s a whole vibe.”
And what a vibe it is – last year alone, more than half a million Honey Deuce cocktails were sold, raking in over US$12 million. It’s the drink of the tournament, whether you’re watching from Arthur Ashe Stadium or your sofa at home, like us.

