Casio has unveiled its first flagship store  and café hybrid, CASIO STORE DOSAN, in the trendy Apgujeong neighbourhood of Seoul. Officially opened on 27 June 2025, the store redefines brand experience by blending a premium watch retail space with an in-house café – a concept designed to forge a new connection between “time” and “lifestyle”.

At the heart of the space is CAFE 00:00, Casio’s first official café, inspired by the concept of “00:00” – the beginning and end of each day. With a calming, wood-toned interior and original drinks like the visually striking Casio Iced Tea, the café invites visitors to experience time as a moment to pause, savour, and enjoy.

This new venture showcases Casio’s approach to watchmaking through a lifestyle lens. Guests are welcomed into the café, then naturally guided into the watch retail zone, which includes a VIP room and artful displays inspired by Casio’s digital heritage – including circuit board motifs and exclusive product installations.

To commemorate the launch, a limited-edition CASIO WATCH created in collaboration with Korean fashion brand YOUTH is available exclusively at the store, with only 250 units released. Casio has also partnered with lifestyle brand LOFA Seoul for limited-edition merchandise such as coffee cups.

The café menu brings a Japanese twist to Korean tastes, featuring indulgent desserts like the Matcha Parfait – layered with Uji matcha cream, azuki jelly, and black sesame crisps – and the Peach Parfait, a blend of peach compote, Earl Grey cream, and yoghurt ice cream. A range of drinks, waffles, and baked goods round out the curated selection.