Grammy-winning artist Beyoncé Knowles-Carter has joined forces with Moët Hennessy, a subsidiary of LVMH, to create SirDavis, a ground-breaking new whisky. The first-of-its-kind joint venture reflects a shared vision between Knowles-Carter and Moët Hennessy, two vanguards of culture and craft, around the future of American whisky.

New Spirit

This unique product was years in the making after Knowles-Carter, a Japanese whisky enthusiast, sought out Moët Hennessy to help craft a one-of-a-kind flavour profile that reflected her whisky ideal. Meanwhile, Moët Hennessy had been exploring ways to deepen its presence in the American whisky market, making the timing kismet for a partnership between the world-leading luxury group and Knowles-Carter.

In Honour Of…

SirDavis is named in honour of Davis Hogue, Knowles-Carter’s paternal great-grandfather, who was a farmer and a moonshiner in the American South during Prohibition. He stashed whisky bottles in the empty knots of cedar trees for friends and kin to find and enjoy.

For Knowles-Carter, it was this discovery that made the idea of creating a whisky brand feel predestined. Four generations later, the legacy comes to life – rather than hidden in the trees, bottles of SirDavis proudly grace the top shelves of fine purveyors of spirits around the world.

Crafting Flavours

Moët Hennessy tapped Dr. Bill Lumsden, one of the world’s most awarded and highly regarded Master Distillers for his work on Scotch whisky brands Glenmorangie and Ardbeg, to lead on whisky creation.

Lumsden selected the brand’s bespoke mash bill — one of the rarest new offerings in the world of American whisky composed of 51% rye and 49% malted barley — to serve as the backbone of the liquid. Lumsden then combined traditional whisky-making techniques to impart an elegant mouthfeel and texture reminiscent of Japanese and Scotch whiskies, while retaining the robust and deep flavours typical of classic American rye.

Artistic Direction

Knowles-Carter also lent her visionary artistic direction to the brand’s bottle design – a tall, eye-catching bottle with intentional design elements that make the vessel an unmistakable beacon of luxury.

The SirDavis bottle is striking and clean, with ribbed glass that beautifully catches light and highlights the liquid. It also features a black medallion with a regal bronzed horse, emblematic of strength and respect and symbolizing Knowles-Carter’s Texas roots.

In another nod to Knowles-Carter’s Southern heritage, the whisky is finished, blended and bottled in her home state of Texas. Unlike other acquired brands, SirDavis also makes history as Moët Hennessy’s first spirits brand developed entirely internally by Moët Hennessy in the United States. SirDavis is headquartered out of Houston, Texas.

SirDavis retails for US$89 and is available for pre-order online. The product will be also available at retail across the US as well as in select airports across the globe and stores in London, Paris, and Tokyo starting September 2024.