Audemars Piguet has officially entered the world of padel through a new partnership with Premier Padel and a collaboration with world No.1 player Agustín Tapia.

The Swiss Haute Horlogerie manufacturer has been named Official Timekeeper of the Qatar Airways Premier Padel Tour, further expanding its longstanding relationship with global sport.

According to the brand, the move reflects padel’s growing role as a cultural and lifestyle phenomenon, bringing together communities across generations, creative industries and international markets.

Founded alongside the International Padel Federation, Premier Padel has emerged as one of the sport’s leading global circuits, hosting elite tournaments across major international venues.

As part of the partnership, Audemars Piguet branding and dedicated court clocks will appear throughout the tour season, alongside activations integrated into tournament experiences and international broadcasts.

The collaboration also includes a new relationship with Argentine player Agustín Tapia, widely regarded as one of the defining talents of modern padel. Known for his precision, creativity and technical style, Tapia joins the brand’s wider sporting ambassador roster alongside athletes including Serena Williams, Simone Biles and LeBron James.

Beyond professional competition, Audemars Piguet also plans to launch Pro-Am tournaments and develop club partnerships across Europe, the Middle East, the Americas and Asia as part of its broader engagement with the sport.