The Ascott Limited achieved a record-breaking year in 2025, signing 19,000 units across 102 properties — a 27% year-on-year increase — as it accelerated its asset-light expansion strategy and entered more than 10 new cities across Asia Pacific and Europe.

The wholly owned lodging arm of CapitaLand Investment now operates and has under development over 1,000 properties with more than 176,000 units across 230 cities in over 40 countries. Growth was driven by higher-fee segments such as resorts, alongside strong franchise momentum and conversion activity, strengthening Ascott’s recurring fee income pipeline.

Expanding Footprint

HARRIS Resort Cam Ranh.

Kevin Goh, Chief Executive Officer of Ascott, described 2025 as a key milestone year, noting that the company is positioned to exceed its S$500 million fee target as new projects become operational. He highlighted Ascott’s flex-hybrid model and multi-typology brand strategy as critical to navigating market cycles while capturing demand in higher-value segments including resorts, branded residences, MICE and wellness.

Strategic city expansion played a central role in growth. Ascott made its debut in Wellington with the signing of lyf Wellington, marking its expansion in New Zealand beyond the Quest franchise. In Taipei, the company introduced its flagship brand with the 185-unit Ascott Nangang Taipei, set to open in 2027 within a prime mixed-use development in the city’s Nangang business district.

Resort Focused

Oakwood Premier Branded Residences Luohu Shenzhen.

Resort expansion was equally robust, with 15 signings in destinations such as Phuket, Phu Quoc, Nha Trang and Bali, bringing Ascott’s resort portfolio to over 50 properties. The company also expanded its branded residences portfolio with projects in Phuket and Shenzhen, reinforcing its lifestyle-led positioning.

Franchise agreements accounted for more than a quarter of total signings, while over 38% of new units were conversions, reflecting owner demand for faster market entry. Brands including Citadines, Oakwood and Ascott continued to scale globally, underscoring the company’s diversified and resilient growth strategy.