Amazfit has expanded its Active lineup with the introduction of the Amazfit Active Max, a smartwatch designed for everyday athletes and wellness-focused users who want more visibility, longer endurance and deeper training insights—without sacrificing comfort.

At first glance, the Active Max stands out with its 1.5-inch ultra-bright AMOLED display, delivering up to 3,000 nits of peak brightness. Whether you’re tracking intervals outdoors, navigating a run, or checking stats mid-workout, the larger screen makes real-time data easier to read in any lighting condition.

One of the key upgrades is battery life. The Active Max offers up to 25 days of usage on a single charge, supporting everything from all-day health tracking to long-distance training sessions and marathon prep. Despite the extended endurance, the watch maintains a lightweight profile and is rated 5 ATM water resistant, making it suitable for swimming and everyday wear.

Keeping Fit & Fab

Training support is powered by BioCharge™ Energy Monitoring, which provides a dynamic energy score that shifts throughout the day based on activity, stress and recovery. This helps users better understand when to push harder and when to prioritise rest. Combined with Zepp Coach™, the watch adapts to individual training styles with AI-guided plans across 170+ sport modes.

Strength training gets a boost too. The Active Max can automatically detect reps, sets and rest periods across 25 strength exercises, streamlining workout tracking and helping users focus on form rather than manual input.

Storage is another major highlight. With 4GB of onboard memory, users can store up to 100 hours of podcasts for phone-free listening during workouts. Outdoor enthusiasts can also download offline maps, including detailed routes and contour data for more than 2,000 ski resorts worldwide.

On the health front, the watch features Amazfit’s latest BioTracker™ PPG sensor, offering 24/7 monitoring of heart rate, blood oxygen levels, stress and sleep quality, with alerts for abnormal readings. Smart features such as Bluetooth calling, voice commands via Zepp Flow™, and app connectivity through the Zepp App round out the experience.

With its focus on bigger display, longer battery life and smarter training tools, the Amazfit Active Max positions itself as a versatile companion for fitness, recovery and everyday wellness.