The new ‘Airplane Mode’ campaign from Zegna takes Secondskin to new heights

Global luxury menswear leader Zegna celebrates the launch of the new Triple Stitch Secondskin, a shoe that fits like a glove. The centrepiece of Zegna’s modern wardrobe since its introduction, the Triple Stitch reflects the changing needs of contemporary lifestyles and is celebrated for its softness, lightweight remarkably flexible sole.

Old Design, New Application

Originally developed for glove making, the serendipitous discovery of Secondskin’s application to footwear could only have been made at Zegna, where generations of artisans collaborate in an environment defined by innovation, experience and the sharing of wisdom.

Zegna is a custodian of an ancient art where innovation meets tradition. Human experience remains at the core of every creation, even in the brand’s meticulous research, which blends the virtual and real to alchemic effect. The Triple Stitch Secondskin results from a harmonious balance between design and craftsmanship between innovation and tradition.

The Perfect Fit

Secondskin had its genesis in audacious intuition, using glove leather to craft a shoe. A daring concept that proved immensely successful, the resulting Triple Stitch Secondskin fits like a glove, embodying the pinnacle of luxury itself.

Crafting this masterpiece demanded meticulous research and an unwavering commitment to fuse fit and functionality with leather of the highest quality. To accomplish this, new technical feats had to be attained.

New Technology

The main challenge lay in enhancing a style that had to be completely deconstructed to offer the second skin sensation. This was achieved by incorporating a new lightweight toe counter, Strobel insole and impeccably fine lining.

Each pair of Triple Stitch Secondskin is a masterpiece. Expertly made in Italy by artisans, Secondskin combines the finest New Zealand calf leather with ovine tanning techniques, resulting in an exceptionally soft and lightweight material with a remarkable form-retaining ‘memory.’

Long Lasting Quality

Resistant to creasing and able to preserve its rich quality and smoothness over time, Secondskin provides an increasingly personalised fit for wearers with every journey taken, making it ideal for crafting Zegna’s iconic Triple Stitch Shoes and Luxury Leisurewear wardrobe.

Along with meticulous craftsmanship at its factory in Parma, Italy, Secondskin elevates Zegna’s iconic Triple Stitch Shoe to new heights. At the heart of Zegna’s tradition of expert Italian shoemaking, there are numbers that transcend the realm of mere mathematics.