Louis Vuitton has unveiled a bespoke Trophy Trunk for the 2025 Formula 1 TAG Heuer Grand Prix De Monaco, taking place from May 23 to 25. In celebration of Formula 1’s 75th anniversary, the prestigious event on the iconic Monte-Carlo circuit marks the eighth Grand Prix of the season and highlights the continuing partnership between the House and the world of motorsport.

Handcrafted at Louis Vuitton’s historic atelier in Asnières, France, the custom Trophy Trunk reflects the House’s legacy of craftsmanship and innovation. Its exterior features the signature Monogram canvas adorned with a striking “V” for “Victory” and “Vuitton,” in the red and white of the Monaco flag—paying homage to the principality’s cultural heritage and deep-rooted connection to racing history.

Further cementing its presence in Monte-Carlo and as an Official Partner of Formula 1, Louis Vuitton introduces a newly designed graphic signature for on-track signage. Inspired by the speed and intensity of the motorsport series, the dynamic visuals will appear throughout the circuit, blending the brand’s iconic aesthetic with the energy of one of motorsport’s most glamorous events.

This initiative strengthens Louis Vuitton’s long-standing relationship with Formula 1, which began with the development of the Trophy Trunk for the Monaco Grand Prix from 2021 to 2024, and now extends through LVMH’s role as a Global Partner of Formula 1.

The partnership represents a shared dedication to excellence, creativity, and performance. From its origins crafting travel trunks in the 19th century to this modern-day celebration of racing, Louis Vuitton continues to affirm that “Victory Travels in Louis Vuitton.”