Luxury meets innovation this season as TAG Heuer unveils its Spring/Summer 2025 eyewear collection, delivering a striking blend of Swiss precision and bold contemporary design. Celebrated for its pioneering spirit and deep-rooted connection to motorsport, TAG Heuer eyewear continues to push boundaries with three standout families in the latest collection: Jack Heuer, Mini Vingt-Sept, and Shield Pro.

Vintage Sophistication – The Jack Heuer Line

A tribute to Jack Heuer, the visionary behind the brand’s iconic 1970s motorsport partnerships, this line revives 1960s-inspired style with a modern edge. Crafted from ultra-light Japanese titanium, the classic pilot frames are elevated with Chromafade lenses—offering artistic colour transitions inspired by vintage racing aesthetics. Subtle branding and bio-nylon temple tips complete the look for those who value understated elegance with a sporty twist.

Cutting-Edge Craftsmanship – The Mini Vingt-Sept Line

Engineered for performance, the Mini Vingt-Sept family showcases TAG Heuer’s mastery of technical design. Featuring a newly refined elliptical hinge, inspired by the mechanics of high-performance racing, the frames incorporate steel and bio-nylon for superior comfort and durability. A bold red TAG Heuer logo adorns the rimless temples, while next-generation SPECTA lenses deliver advanced polarisation and visual clarity—ideal for those on the move.

Built for Speed – The Shield Pro Line

For the thrill-seekers, the Shield Pro line offers a futuristic, high-performance mask frame designed for athletes and adventurers alike. Constructed from bio-nylon blended with recycled graphite, this model delivers both sustainability and durability. With interchangeable lenses and an elastic rubber frame for flexibility, the Shield Pro ensures peak performance across any terrain. Distinctive branding on the temples and front brings a bold finishing touch to this statement piece.

A Vision of the Future

The TAG Heuer eyewear Spring/Summer 2025 collection seamlessly merges heritage and innovation, bringing forward-thinking materials, technical excellence, and timeless design into sharp focus. Whether you’re chasing speed, style, or sustainability, these new releases offer something for every luxury eyewear enthusiast.