This KL SHH concept store is set to become the brand’s new global flagship

The relaunch of Sincere Haute Horlogerie to SHH last year began with the opening of the Singapore SHH boutique in September 2022, and subsequent regional expansions in both Bangkok and Taipei. Now, it’s Kuala Lumpur’s turn with Sincere Fine Watches inaugurating its latest SHH boutique in the capital city.

Located at Pavilion Kuala Lumpur, the newest SHH boutique celebrates the masterful craftsmanship and captivating details behind independent watchmaking. It provides a conducive environment for watch collectors to peruse and admire tantalisingly rare, exclusive, and ultra-luxurious timepieces.

About SHH

The boutique in Kuala Lumpur is poised to become the new global flagship of this bold new concept. Its sprawling 5,000-square-foot boutique spans two floors situated within Malaysia’s premier shopping destination Pavilion Kuala Lumpur, occupying its own glamorous facade and a private vehicle drop-off point.

Design and Concept

The new concept boutique implements an aesthetic theme of vibrant sophistication that echoes existing SHH Boutiques in the region. All the boutiques incorporate the same warm copper earth tones, mirrored surfaces and multi-layered visual elements.

A Private Lounge

Collectors and horology enthusiasts are also invited into the SHH private lounge to view their selected timepieces in an intimate setting that guarantees comfort and privacy, elevating the unparalleled pleasure that stems from closer examination of an exquisite timepiece.

An Unprecedented Haven

On top of that, gracing the second floor of the boutique in Kuala Lumpur is its fine-dine venue, the first of its kind within any SHH boutique across the region. This space also unites culinary mastery and the artistry of the world’s premier independent watchmakers.

Exhibitions and Events

As SHH continues expanding upon its vision of celebrating the art of watchmaking, the boutique has added an exhibition and events space to host a variety of brand engagement events, from technical watchmaking classes to new collection launches.

SHH in Kuala Lumpur will also launch with the following brands, chosen for their unique attributes and outstanding craftsmanship. These are Angelus, Armin Strom, Arnold and Son, Christiaan Van Der Klaauw, Credor, Cvstos, Czapek & Cie, Faberge, Ferdinand Berthoud, Greubel Forsey, H. Moser & Cie., Lang & Heyne, Laurent Ferrier, Louis Moinet, Montblanc, Moritz Grossmann and Parmigiani Fleurier.

More information can be found on the Official Sincere Fine Watches Website.