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PUMA Launches Speedcat Mule Featuring Rosé Campaign

Fashion

PUMA Launches Speedcat Mule Featuring Rosé Campaign

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PUMA Speedcat Mule

PUMA has expanded its popular Speedcat line with the introduction of the Speedcat Mule, a new slip-on silhouette that offers a more casual interpretation of the motorsport-inspired classic.

Launching on 23 June 2026, the Speedcat Mule retains the distinctive shape of the original Speedcat while introducing a backless design intended for everyday wear. The updated model features a smooth leather upper, subtle ruched detailing and elastic forefoot straps that allow for easy slip-on access without traditional laces.

The new silhouette will be available in four colourways: Black, Burgundy, Coffee Brown and Cream.

The release marks the latest chapter in the revival of the Speedcat, one of PUMA’s most recognisable archival footwear designs. Since returning to the spotlight, the silhouette has appeared in its original colourways alongside a series of reinterpretations, including the Speedcat Ballet, Speedcat Wedge and several collaborative editions.

To accompany the launch, PUMA has enlisted Rosé for a new campaign showcasing the Speedcat Mule. Shot in a nostalgic interior setting with vintage-inspired elements, the imagery highlights the model’s relaxed styling and understated design.

The Speedcat Mule continues the brand’s efforts to expand the Speedcat family beyond its racing-inspired roots, adapting the silhouette for contemporary fashion and lifestyle wear while maintaining its distinctive profile.

The PUMA Speedcat Mule will be available from 23 June 2026 at PUMA stores and online, retailing at RM379.

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